Direct Response Marketing
This spot, built on my original concept, emphasizes the simplicity of using XOut through an exaggerated and playful approach. I developed the creative vision, using humor to illustrate how effortless skincare can be. Featuring Zendaya, the video leverages her charisma to deliver a clear and engaging message, making the benefits of XOut unmistakable.audience.
This Proactiv spot featuring Kaley Cuoco was shaped around my original edit, setting the tone and flow of the final piece. My approach focused on highlighting Kaley's authentic connection to the product, using a style that resonates with viewers while clearly conveying the benefits of Proactiv. The edit played a key role in maintaining the pacing and message, ensuring the spot effectively reached a digital audience.